All About BOLD, is aspired to bring fashion to the confident, courageous, strong and artistic individuals, who are ready to express one's individuality to the fullest, living life in a fun manner, BOLD to stand out in the crowd.

Our selections emit energy and cheerfulness, focus on quality unique styling and detail prints that breaks the monotonous perception of men's fashion.

BRAND

A FISH NAMED FRED

"Live is too short to be average"

A FISH NAMED FRED is a Dutch brand founded in 2011, well known of its unique and colorful shirts and jackets, all originated from their Creative Department in Amsterdam using luxurious materials and refined details.

The prints of this brand on the shirts are simply art by itself. Beyond flowery or patterned prints, it ranges from licensed Art from famous Artists; to seasonal theme such as Nature and Places; to pop art such as Cars, Scooters & Guitar, pushing the boundaries of style. Each theme tells a story and each piece a great talking topic among friends with the same keen eyes for details. Each garment carry a little fish (named Fred) as a signature. Wearing A FISH NAMED FRED is simply a delight and its extensive selections are great for adding some interesting colors to the wardrobe, for occasions when you need to bring some fun to the group, or simply to be different.